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Introduction
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- This market is small given the low consumption of
confectionery by Thai's.
- Thailand's per capita consumption of confectionery is
one of the lowest in the region.
- Within the confectionery market are found sugar and
chocolate items.
- This sector has benefited from increasing incomes,
improvement in the food distribution system throughout the
country and aggressive marketing by local firms.
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Description
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- Market consists of more than 10 significant players.
- The large number of producers is causing the market to
be crowded, despite a projected year on year growth of 5%.
- Consumers in this market are mainly children and
teenagers, who crave novelty and change.
- There is little or no brand loyalty in this sector.
- Sector is price sensitive.
- The candy market is seasonal with a peak period between
October and February, due to the festive season (gifts)
and that fruits are not available ((substitution).
March to may represents the low season; this is the period
of school holidays.
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Size
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Major players
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- Hall's - Warner Lambert, produced by their local
subsidiary Adams
(Thailand) (35%)
- Hacks – Hack
Saengudom Confectionery (17%)
- Ole's - Ostopa
- (10%)
- Heart beat – General
Candy Co. Ltd. (10%)
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Raw material issues
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- Sourcing local raw materials is important, even if this
may involve some reformulation.
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International trade
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- Nearly all the major producers export some of their
product (30 – 50%).
- Export markets are mainly to Indochina.
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Trends/ recent news
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- During the recession the confectionery market has posted
annual growth rate of 10%.
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[Canned tuna] [Yoghurt] [Salty
snack food] [Instant
noodles] [Canned
pineapple]
[Candy][Thai
agrifood] [Food industry] [Agriculture]
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