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Introduction
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- Pineapple is believed to have originated from the
American continent.
- Pineapple is one of the most widely traded tropical
fruits, mostly in a processed form.
- Thailand is the world's biggest producer of canned
pineapple accounting for 16% of the global output,
followed by the Philippines (12%) and Brazil (10%) in
1997.
- In 1996, 1.3 million tons of processed products (product
weight of canned and juice) were exported which is
equivalent to 75% of the entire pineapple traded
internationally (by value).
- Fresh pineapple fruit constitutes 25% of the total
pineapple exports of Thailand, but comprises 31% of the
total fresh tropical fruits by value marketed
internationally.
- Popular pineapple cultivars for fresh consumption are
"Phuket" (Malacca Queen) and
"Intharachit" (a native cultivar).
- "Patatavia", also known as "Smooth
Cayenne" is used for commercial processing though it
is also consumed fresh.
- On average, 80 per cent of the total pineapple
production is sent to 22 factories.
- Other products derived from pineapple include juice,
jam, and candied products.
- Pineapple is used in many dairy products usually as a
flavoring for ice cream or as an added value component in
yogurt.
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Description
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- The industry provides a variety of products based on
product form (slice, chunk, pizza cut, tidbits, crush,
spear) and packing style (natural Juice, light Syrup,
heavy syrup).
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Size
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- 45 million cases were produced in 1999, which
represented only 60% of the industry capacity.
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Major players
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- Siam Agro Industry
Pineapple & Others Plc (ownership 50% Del
Monte) responsible for 14% total Thai exports.
- Dole (Thailand)
Ltd.
- Thai pineapple
Public Company Ltd.
- Siam Food Co. Ltd.
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Raw material issues
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- The present utilization rates are low because of a
supply shortage of raw material and high prices.
- Pineapple is grown mostly at the southern region of
Thailand.
- The largest production area is Prachuab Kiri Khan
accounting for over 50% of the total production followed
by Rayong, Phetchburi, Chonburi and Chumphon. The southern
region accounts for 59% of the production, the east for
17% and the western region for 14%.
- Climatic fluctuations result in raw material supply
irregularities.
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International trade
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- Pineapple exports are valued at US $963 million (1996)
with canned and juice products contributing the larger
share.
- Thailand is the world's largest exporter of canned
pineapple, with a world market share of 45%.
- Annual shipments – (1995) 390,550 ton; (1996) 371,907
ton; (1997) 279,514 ton; (1998) 226,353 ton.
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Trends/ recent news
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- The government and industry are trying to stimulate
activity in the plantations as a means of addressing the
supply shortfall problems.
- Total export demand for canned pineapple from Thailand
is estimated at 30 million cases or about 360,000 ton this
year against total supplies of 31.5 million cases or
378,000 ton for local farmers.
- Thailand's canned pineapple exports last year reached 18
million cases.
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[Canned tuna] [Yoghurt] [Salty
snack food] [Instant
noodles] [Canned pineapple]
[Candy] [Thai
agrifood] [Food industry] [Agriculture]
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